Apple Reportedly Plans to Launch Revised 4.7-inch iPhone 8 in March 2020 to Boost Share of Mid-Tier Smartphone Market

Apple Reportedly Plans to Launch Revised 4.7-inch iPhone 8 in March 2020 to Boost Share of Mid-Tier Smartphone Market

Apple will launch a new version of the 4.7-inch iPhone 8 early next year with updated internals in a bid to boost its share of the mid-tier smartphone market, according to a report out today by the Chinese-language Economic Daily News (EDN) [Google Translate].

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Citing sources from Taiwan-based Fubon Securities Investment Trust, EDN claims Apple's revised iPhone 8, launching in March 2020, will retain its 4.7-inch LCD display but will include a new PCB design featuring an A13 processor, a single-lens rear camera, and 128GB of base storage.

Production units are expected to reach 20 million, with all orders going to manufacturer Pegatron. EDN believes the new 4.7-inch iPhone 8 will have an aggressive price tag of around $649, as Apple attempts to boost its share of the mid-tier market, where it has lost out to Chinese rivals like Oppo and Vivo.

Apple's flagship iPhone XS, XS Max, and XR devices dominate its marketing, but the company continues to offer the iPhone 8 and iPhone 8 Plus, originally launched in 2017, as lower cost options alongside the even cheaper iPhone 7 series.

Current prices for the existing iPhone 8 series, which include a Home button and thick top and bottom bezels, start at $599 for a 64GB iPhone 8 or $699 for an iPhone 8 Plus. Both older iPhones are more affordable than the $749 iPhone XR, the $999 iPhone XS, and the $1099 iPhone XS Max.

(Via DigiTimes.)

<div class="linkback">Related Roundup: iPhone 8</div><div class="linkback">Tag: Economic Daily News</div>
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Source: Apple Reportedly Plans to Launch Revised 4.7-inch iPhone 8 in March 2020 to Boost Share of Mid-Tier Smartphone Market