So... What is VECTOR?So, wait… what is Vector? It's a question I've gotten a few times about this column specifically and about my work in general. What's the intention behind it, the mission, the goal? What exactly am I trying to do here and how exactly am I doing it?
Totally fair question, especially in today's day and age where the internet, social media, blogs, podcasts, and YouTube have not only given everyone a voice and a face, but has also made it much harder to distinguish signal from noise.
So, before we go forward, let's take a quick look back.
Breaking back
Once upon a time, I was blogging news about Apple. That eventually evolved into breaking news. The rumors and leaks you see today is what I was doing not every day but often enough. But, you know, other people were doing it too, and after a while, I started to become less interested in what Apple was doing and a lot more interested in why they were doing it.
See, back in the day, Apple communicated even less than they do now....
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So... What is VECTOR?
