Is the writing on the wall for the Apple TV?<article>
<section class="page">
<p>Of all of Apple’s platforms, tvOS seems to have gotten the least attention in this year’s annual round of updates. When you think about it, that’s a little surprising. After all, Apple is on the verge of launching a major new video streaming service, and the Apple TV hardware device is sure to be a part of that. Where’s the love?</p><p>But look a little closer and the big picture starts to come into focus. Even with the imminent launch of Apple TV+, the Apple TV set-top box, once Apple’s beachhead in the living room, is simply not nearly as critical to the company’s mission as it used to be.</p><h2 id="thefutureoftvisapp">The future of TV is app</h2>
<p>Apple’s TV platform has long been a third-class citizen in the company’s ecosystem, after both macOS and iOS. These days, I’d argue it even falls behind the Apple Watch as a significant product. Updates to tvOS are few and far between, and tend to bring very small adjustments or modest new features. Updates to the Apple TV set-top box are even less common, especially since 4K HDR and Dolby Vision arrived on the scene. After all, when you support the latest and greatest video and audio formats, what more is there to add?</p><p class="jumpTag"><a href="/article/3441396/is-the-writing-on-the-wall-for-the-apple-tv.html#jump">To read this article in full, please click here[/url]</p></section></article>
Source:
Is the writing on the wall for the Apple TV?
