Apple’s Safari privacy features are driving down prices for advertisers at the cost of accuracy<div class="feat-image">
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<p>In the two years since Apple released Safari’s
Intelligent Tracking Prevention feature that keeps websites from tracking users around the web, it looks to have almost totally eliminated the ability for advertisers to market to specific demographics. A new report from
The Information dives into how Apple’s offensive against ads has made things more difficult for advertisers while aiming for greater user privacy.</p>
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Apple’s Safari privacy features are driving down prices for advertisers at the cost of accuracy
