Fewer than 10% of eligible customers may have used Apple TV+ free trialThat seems pessimistic...
What you need to know
A Wall Street analyst says Apple TV+ uptake may have been surprisingly low.
Toni Sacconaghi estimates that fewer than 10% of eligible customers may have taken the year's free trial.
That would put figures below 10 million subscribers.
Wall Street analyst Toni Sacconaghi has estimated that fewer than 10% of eligible customers may have taken advantage of Apple TV+'s year's free subscription, putting total subscription figures below 10 million.
According to Investor's Business Daily:
Less than 10% of Apple (AAPL) customers eligible for 12-month free trials of the company's Apple TV+ streaming video service have taken the offer, a Wall Street analyst said Monday.
Bernstein analyst Toni Sacconaghi estimates that under 10 million Apple customers have accepted the free trial offer. He calls that a "surprisingly low take rate."
Apple customers are eligible for one year of free service to Apple TV+ if they bought a new iPhone...
Source:
Fewer than 10% of eligible customers may have used Apple TV+ free trial
