What's going on with iPhone 12 mini?Are people buying the iPhone 12 mini or is it a failed experiment?
A new report out today claims that Apple's iPhone 12 mini accounted for just 5% of sales across the entire iPhone 12 lineup last month. That's really small.
Before the iPhone 12 lineup was locked in and confirmed we heard from tons of people who said they just wanted a smaller iPhone. But they wanted that smaller iPhone to also be a modern iPhone, with the latest chips, the latest cameras, and Face ID. The 5.4-inch iPhone mini was surely the answer. It had everything the larger iPhone 12 had, including some stellar cameras. So what went wrong?
I joined a Clubhouse room to discuss this very subject with YouTuber Vyyyper earlier today because he suspected that iPhone 12 Pro Max would still sell more units than iPhone 12 mini even if they were identical beyond the screen size. He might be right – I'm honestly not sure. But I don't think that's the right conversation to have.
Now *that's* something to discuss in a C...
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What's going on with iPhone 12 mini?
