Apple's biggest mistake was not to acquire Netflix, says analystWedbush analyst Daniel Ives isn't pulling punches with Apple TV+.
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Wedbush analyst Daniel Ives believes Apple's biggest mistake was not buying Netflix.
The analyst says Apple must purchase a studio in order to remain competitive.
Apple's biggest mistake of the last decade was not to acquire Netflix, according to Wedbush analyst Dan Ives.
In an interview with Yahoo Finance, Ives says that acquiring the streaming giant years ago would have put the company in a much more advantageous position against rivals like Disney+, Peacock, and Amazon Prime Video.
"The biggest strategic mistake, in my opinion, from Jobs and Cook over the last 10 to 12 years, is not acquiring Netflix a number of years ago," Ives told Yahoo Finance Live, referring to the deceased founder and former CEO, Steve Jobs, and the current CEO, Tim Cook.
While Apple has resisted such a move, Ives believes that the company must purchase a studio in order to compete.
"We've talked about an ...
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Apple's biggest mistake was not to acquire Netflix, says analyst