Pages: [1]   Go Down
  Print  
Author Topic: Apple Held Top Spot in Global Smartwatch Market in Q4 2020, Shipping 13 Million Apple Watch Series 6 and SE Models  (Read 231 times)
HCK
Global Moderator
Hero Member
*****
Posts: 79425



« on: March 06, 2021, 04:05:09 pm »

Apple Held Top Spot in Global Smartwatch Market in Q4 2020, Shipping 13 Million Apple Watch Series 6 and SE Models

According to market data from Counterpoint Research, Apple shipped 12.9 million models of the Apple Watch Series 6 and Apple Watch SE in the fourth quarter of 2020.





" width="1200" height="630" class="aligncenter size-full wp-image-786980


The market saw an overall decline in smartwatch shipments compared to last year due to the ongoing global health crisis. Apple, however, saw a 19% increase in shipments YoY. Apple was the single largest smartwatch maker in Q4 of 2019 when it controlled 34% of the market. In the final quarter of last year, Apple Watch models accounted for 40% of the market share.





" width="1506" height="722" class="aligncenter size-full wp-image-786984


Apple's market share consolidation can be attributed to the new ‌Apple Watch SE‌'s success, the mid-range Apple Watch option. Apple released the SE model alongside its flagship Series 6 at a lower $279 price point, with some caveats such as the lack of an always-on display, ECG functionality, and the faster S6 processor.





Counterpoint senior analyst Sujeong Lim says that the new mid-range &zwnj;Apple Watch SE&zwnj; will likely push Samsung and other smartwatch makers to create similar, mid-range options for customers looking for cheaper alternatives to main flagships.<div class="linkback">Related Roundups: Apple Watch Series 6, Apple Watch SE</div><div class="linkback">Tag: Counterpoint</div><div class="linkback">Buyer's Guide: Apple Watch (Neutral), Apple Watch SE (Buy Now)</div>
This article, &quot;Apple Held Top Spot in Global Smartwatch Market in Q4 2020, Shipping 13 Million Apple Watch Series 6 and SE Models&quot; first appeared on MacRumors.com

Discuss this article in our forums

<div class="feedflare">
<img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=yIl2AUoC8zA" border="0"></img>[/url] <img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=6W8y8wAjSf4" border="0"></img>[/url] <img src="[url]http://feeds.feedburner.com/~ff/MacRumors-Front?d=qj6IDK7rITs" border="0"></img>[/url]
</div><img src="http://feeds.feedburner.com/~r/MacRumors-Front/~4/XZt9Xgoxcys" height="1" width="1" alt=""/>

Source: Apple Held Top Spot in Global Smartwatch Market in Q4 2020, Shipping 13 Million Apple Watch Series 6 and SE Models
Logged
Pages: [1]   Go Up
  Print  
 
Jump to: