Twitter, LinkedIn show Facebook that privacy isn't the end of the worldGet with the program, Facebook.
LinkedIn today announced that it will stop collecting Identifier for Advertising (IDFA) data. Twitter even welcomed Apple's privacy stance. Facebook, not so much.
Apple will bring new privacy features online later this year to iOS 14 that will see developers forced to ask users for their permission before they can be tracked from app to app. Facebook has been making plenty of noise, saying it will harm small businesses and, of course, its ad business. LinkedIn, however, isn't worried.
We have decided to stop our iOS apps' collection of IDFA data for now. Although this change affects the LinkedIn Audience Network (LAN), Conversion Tracking and Matched Audiences, we expect limited impact to your campaign performance, and don't foresee major changes required for your campaign set-up.
Twitter CFO Ned Segal says that his company knows that it will only get one chance to make a first impression and it wants to make sure it knows the lay of the land b...
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Twitter, LinkedIn show Facebook that privacy isn't the end of the world
