Apple Music to bring 'international local focus' to Up Next feature"Each of the chosen artists, who are handpicked by Apple Music editors from across the globe, will be featured across Apple Music's new localized, genre-agnostic Up Next playlist."
What you need to know
Apple Music is expanding its 'Up Next' spotlight program.
The feature will now include international artists from across the globe.
Apple is expanding the focus of its Apple Music 'Up Next' feature.
From Billboard:
Apple Music will now be bringing an "international local focus" to its global artist spotlight program, Up Next, Billboard can exclusively reveal.
First launched in April 2017, Up Next elevates an emerging artist each month by providing editorial and promotional opportunities courtesy of Apple Music. With this expansion, one artist each month will be the beneficiary of the company's marketing muscle in several "local" regions, including, at launch, the U.S., Canada, Australia, the U.K., South Africa, India, France, Germany, Mexico, Russia and Japan. The program...
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Apple Music to bring 'international local focus' to Up Next feature
