Apple debated whether or not to bring ads to the App Store back in 2015Even Apple wondered if ads should exist on the App Store.
What you need to know
Apple had an internal debate if it should bring ads to the App Store.
The internal emails were released as part of the Epic v. Apple trial.
Apple struggled over the idea to bring ads to the App Store.
As reported by 9to5Mac, internal emails released as part of the Epic v. Apple trial show that the company struggled with the idea of bringing advertisements to the App Store as far back as 2015.
Apple's internal discussion about adding Search Ads to the App Store appear to have began around February 2015, when Apple's David Neumann emailed Eric Friedman a link to Google's announcement about allowing ads in Google Play. Neumann is 15-year veteran engineer at Apple, while Friedman serves as head of the company's Fraud Engineering Algorithms and Risk unit.
"Boy, I sure wish we could do this," Nuemann wrote in the email referencing Google's announcement about ads in the Play Store. Friedman respon...
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Apple debated whether or not to bring ads to the App Store back in 2015
