Apple's M1 iMac extras hint its whimsy is on the way backIt's happening. After the last few years of watching Apple lose some of the fun it once had with its products, Apple's whimsy is coming back – and you only have to look at the new M1 iMac to see it in action.
Whimsy is a difficult word to explain, but here's how the Oxford Dictionary goes about doing it.
a way of thinking or behaving or a style of doing something that is unusual and not serious, in a way that is either funny or annoying
Now, we can all probably agree that Apple has done plenty in recent years that we'd put under the 'annoying' heading. Some of us are still dealing with that keyboard, after all. But to me, whimsy is all about making something a little bit fun in a way it didn't need to be. A way that makes a difference to the user, even though they didn't know they wanted it. That's whimsy, and Apple's very business-like approach to its products seemed to lose some of that. You could point the finger to the Tim Cook era, but whatever the reasons, whimsy has b...
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Apple's M1 iMac extras hint its whimsy is on the way back
