New York's latest Apple store opens with dedicated pickup area

New York's latest Apple store opens with dedicated pickup area

Open for business!

What you need to know

Apple's new store has open in New York.
It is located in the Bay Plaza mall in the Bronx.
It features a new dedicated pickup section.

Apple's new store in the Bay Plaza Mall in the Bronx, NYC, featuring a new dedicated pickup station.

Apple The Mall is located at Bay Plaza on Baychester Avenue in the Bronx, NYC. The store opened for the first time on Friday, September 24, in time for the iPhone 13, iPad, and new iPad mini.

As reported by Michael Steeber, the new store features "the biggest change to Apple Store design in years" thanks to a new dedicated pickup station:

The biggest change to Apple Store design in years: Apple The Mall at Bay Plaza opened today in the Bronx, featuring a new pilot design focused on Apple Pickup.