Apple Music's Voice Plan is good news even if you don't plan to subscribeA surprise announcement from Apple that makes total sense.
The introduction of an Apple Music Voice Plan took most Apple watchers by surprise at its October 'Unleashed' event. While we anticipated a music-focused announcement in the form of new AirPods, a new Apple Music subscription tier was not rumored.
Though it was quickly overshadowed by the 2021 MacBook Pro, Apple Music's Voice Plan is an intriguing proposition. It certainly got me wondering its purpose and how successful it might be.
Cut-price streaming
Apple isn't the first to provide a reduced-price streaming service with limits. Pandora has offered a free radio service for years, Spotify has an ad-supported tier, and Amazon has its single-device plan.
The last one in that list is probably the closest comparator to what Apple is offering with its Voice Plan, and it was undoubtedly the first thing that came to my mind during the Apple event. For $4 per month, it gives subscribers total access to the Amazon Music Unlimi...
Source:
Apple Music's Voice Plan is good news even if you don't plan to subscribe
