Facebook, Google earnings show mixed impact of iOS 14 changesChanges earlier this year have made tracking for the purposes of advertising opt-in on iPhone.
What you need to know
Companies are reporting a mixed impact from Apple's iOS 14 privacy changes.
Last week Snapchat shares plunged because of a hit to earnings.
This week Facebook, Alphabet, and Twitter have posted earnings and mixed responses to the change.
Following the news, last week that Snap had missed its earnings target because of iOS 14 privacy changes, Facebook, Alphabet (Google), and Twitter have posted their earnings with mixed signals regarding the impact of Apple's changes.
As noted by MarketWatch:
On Tuesday, both Alphabet and Twitter reported third-quarter results that managed to avoid significant hits to their revenue as a result of the changes that Apple AAPL, +0.46% made to its iPhone iOS that lets users opt-out of tracking by advertisers.
Alphabet CFO Ruth Porat said iOS 14 changes had "a modest impact on YouTube revenues", which were $200 million shy of a...
Source:
Facebook, Google earnings show mixed impact of iOS 14 changes
