Will Apple be able to kill its golden goose TV+ show?When is more of a good thing a bad idea?
The legend of a goose that laid one golden egg per day, only to be killed by its impatient owner, is not a perfect way to describe Ted Lasso's importance to Apple TV+. Still, perhaps the Oxford English Dictionary's definition of a golden goose is: "A continuing source of wealth or profit that may be exhausted if it is misused."
There's no doubt that Ted Lasso has been incredibly important in the relative success of Apple TV+ thus far. It's the most viewed and, importantly, most talked about show on the service and has earned critical acclaim in buckets. Designed with a three-season arc, though, Ted Lasso is due to end by this time next year. But will Apple be able to let go of its lovable mustachioed soccer coach?
Ted Lasso's success
By pretty much every metric, Ted Lasso has been a hit for Apple. In a hyper-competitive streaming space, Apple TV+ needs subscribers, and the best way to attract subscribers is with quality content.
Both cr...
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Will Apple be able to kill its golden goose TV+ show?
