Apple Cuts Minimum iAd Buy In Half To Raise Fill Rates
Heralded as a revolution in the way companies advertised their products in-app, iAds has instead ended up being a bit of a dud, with Apple struggling to fill advertising spaces even as developers clamor to embrace the service. To rectify the situation, Apple’s just rolled out an uncharacteristic drop in asking price: they’ve cut the [...]
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