Gurman: New AirPods Max and Apple TV Unlikely to Be Announced at September Apple EventNew versions of the 
AirPods Max and 
Apple TV may not debut at Apple's upcoming "It's Glowtime" event, 
Bloomberg's 
Mark Gurman today suggested.

In a report detailing some 
final expectations for the September 9 Apple event, Gurman said that the company is still working on a new version of the ‌AirPods Max‌ with new color options and a USB-C port instead of Lightning. This product refresh has been rumored for some time, but with plenty of ‌AirPods Max‌ inventory still in stock, Gurman suggested that the new model may not arrive until later.
Likewise, Apple has apparently been working on an updated ‌Apple TV‌ that was originally supposed to launch 
earlier this year. With no sign of the new model and stable inventory of the current model, Gurman says that "a new version isn't on the immediate horizon."
The new ‌AirPods Max‌ are 
not expected to feature the H2 chip introduced in September 2022 or 
features like Adaptive Audio. Gurman previously said that the changes are expected to be so minor that the refreshed device will still be considered to be first-generation ‌AirPods Max‌.
Whenever it comes out, the next ‌Apple TV‌ is rumored to feature a 
faster processor than the current A15 Bionic chip, and even lower pricing. Apple analyst 
Ming-Chi Kuo suggested that the next ‌Apple TV‌ 
could have a sub-$100 starting price<div class="linkback">Related Roundups: 
AirPods Max, 
Apple TV</div><div class="linkback">Tags: 
2024 AirPods Max, 
Apple TV, 
Bloomberg, 
Mark Gurman</div><div class="linkback">Buyer's Guide: 
AirPods Max (Caution), 
Apple TV (Don't Buy)</div><div class="linkback">Related Forums: 
AirPods, 
Apple TV and Home Theater</div>
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Gurman: New AirPods Max and Apple TV Unlikely to Be Announced at September Apple Event