Opening Night at the SXSW iPad 2 Pop-up Store
SXSW Interactive is a conference made for the iPad 2, but the timing of its release presented a huge problem for attendees who also wanted the updated tablet. Apple's solution? A hastily-assembled pop-up store in downtown Austin, where I waited for hours for the ultimate prize.
http://feedproxy.google.com/~r/TheAppleBlog/~3/zFYxrJDlUWI/