Apple’s Answers team is a bigger deal than it might seem<div class="feat-image">

</div><p>A Bloomberg report over the weekend suggested that
Apple has created a new <a href="
https://9to5mac.com/2025/08/03/apple-rivaling-chatgpt-with-new-internal-team-report/" target="_blank" rel="noreferrer noopener">Answers, Knowledge and Information team[/url] as part of its <a href="
https://9to5mac.com/guides/apple-intelligence/" target="_blank" rel="noreferrer noopener">Apple Intelligence[/url] efforts.</p>
<p>While that might not sound like a huge deal, effectively just catching up with what others are doing, I actually think it’s about the smartest thing the company could be doing right now in terms of addressing <a href="
https://9to5mac.com/guides/siri/" target="_blank" rel="noreferrer noopener">Siri’s[/url] reputation …</p>
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Apple’s Answers team is a bigger deal than it might seem