Apple’s devices are a perfect place for smart brand extension
What do you do if your brand or product is looking a little long in the teeth? Hitch your wagon to Apple's star, that's what. Apple's software and hardware offer a great opportunity for brands to reinvent and extend themselves, but only if it's handled correctly.
http://feedproxy.google.com/~r/TheAppleBlog/~3/gj7CI-T5eaA/
