Looking for disruption? It’s staring you in the face, bub.
Over the last year, some Apple enthusiasts have been vocal in their demands for the next big disruption from Apple. In the same way that Apple completely changed the way music is distributed and purchased, turned the mobile phone industry on its head, and created a tablet that people will actually use, these folks want The Next Big Thing—something about TV, or mapping, or toasters, or … something.
The fact that no such earthshaking development has emerged from Cupertino to assuage those demands has prompted some to say that maybe Apple’s lost its edge, and that the company can’t create disruptive technology as it once did.
But I'd like to suggest that The Next Big Thing is already happening, right before our eyes. You can see it in OS X, iOS, and the devices that Apple is creating.
About you and your devices
The Next Big Thing is Apple comprehensively changing the way we interact with our devices and data. Let’s start with the devices; for this, we’ll require the assistance of a nearby four-year-old.
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http://www.macworld.com/article/2016549/looking-for-disruption-it-s-staring-you-in-the-face-bub.html
