Jony Ive on how Apple Approaches Naming of New Products
Sir Jonathon Ive recently made an appearance on Blue Peter, a children’s show on BBC airing since the past 50 years, where he gave a glimpse of what Apple’s industrial design workshop looks like, and shared a few of Apple’s philosophies about approaching an entirely new product category.
Continue reading →
http://feeds.iphonehacks.com/~r/iphonehacks/~3/UNXXIdUfB08/jony-ive-apple-naming-products.html
