Qualcomm Executive calls Apple’s 64-bit A7 processor a “marketing gimmick”
Apple is promoting its new 64-bit A7 processor, claiming it is twice as fast its predecessor and that it brings desktop-like performance to its mobile devices. Apple isn’t the only one talking about the A7. Qualcomm’s chief marketing officer Anand Chandrasekher has a lot to say about this new processor in the iPhone 5s, and it isn’t very good.
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