Apple and the quest for a bigger smartphone screen
With the new iPhone models firmly out the door and selling like crazy, it has become obvious that Apple isn’t in any rush to manufacture handsets that sport a bigger screen.
To be fair, a change in screen size would have been unlikely for this year’s iPhone; to date, we’ve seen the product undergo a radical refresh roughly every other year, so it’s really no surprise that the iPhone 5c and 5s are incremental—if excellent—updates to the iPhone 5’s original design.
Still, big phones are everywhere these days—so much so that the press has felt it necessary to attach the horrible portmanteau phablet to those models so large as to tread into tablet territory. Thus, it’s only natural to wonder whether Apple, which has so far steadfastly refused to budge on the form factor, will follow suit.
When bigger is better
Of course, there was a time, not so long ago, when the iPhone was the big phone. When it first launched in June 2007, it entered a market where manufacturers had spent decades miniaturizing the large, unwieldy handsets of the 1970s and 1980s. The focus was on smaller, not bigger—and even the smartphones of the time were large only because they had to fit both a keyboard and a small screen.
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