Apple airs new holiday ad 'Misunderstood' featuring iPhone 5s and more<!--CONTENT START--><p><img data-credit="Apple" data-mep="58361" src="
http://hss-prod.hss.aol.com/hss/storage/adam/12e78aceb027577841e4e41fe1db8816/gingerbread.jpg" alt="" /></p>
<p>Apple has kept with its annual tradition of airing a
seasonal ad featuring Apple devices in holiday settings. Last night, the company's
2013 holiday ad aired; it's 90 seconds long, noticeably longer than most TV spots. It's set to the tune of "Have Yourself A Merry Little Christmas" and shows a family gathering for the holiday.</p>
<p>We won't spoil the emotional twist of the ad, but the title -- combined with early scenes of a teenage boy who seems to be distancing himself from the celebrations around him by burying his nose in his iPhone -- may give you a hint where this is going.</p>
<p>You can check out Apple's annual tearjerker below.</p>
<p><iframe allowfullscreen="" frameborder="0" height="253" src="//www.youtube.com/embed/ImlmVqH_5HM?rel=0" width="450"></iframe></p>
<p>Note that the "film within the ad," shot entirely on the iPhone 5s, is also posted to YouTube and embedded for your viewing pleasure.</p>
<p><iframe allowfullscreen="" frameborder="0" height="253" src="//www.youtube.com/embed/JEGLhdaFBSE?rel=0" width="450"></iframe></p><p style="padding:5px;clear:both;">
Apple airs new holiday ad 'Misunderstood' featuring iPhone 5s and more originally appeared on
TUAW - The Unofficial Apple Weblog on Tue, 17 Dec 2013 00:30:00 EST. Please see our
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Apple airs new holiday ad 'Misunderstood' featuring iPhone 5s and more
