OkCupid's Confessed Hijinks Get Thumbs-DownOkCupid has admitted carrying out psychological experiments on its users. Because OkCupid doesn't really know what it's doing, it needs to experiment to see what works and what doesn't, according to cofounder Christian Rudder. Every Internet company needs to test different things with users, and website visitors are subjected to "hundreds of experiments," he argued. "That's how websites work."
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OkCupid's Confessed Hijinks Get Thumbs-Down
