Part 7) Product Reviews, Briefings, & Reviewer’s GuidesFrom Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Product Reviews, Briefings, & Reviewer’s Guides The attention that Apple’s PR and Communications group puts into events can even be seen in the packages that reviewers receive with new iPhones, iPads, and Macs. Apple’s review units are considered the holy […]<img alt="" border="0" src="
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Part 7) Product Reviews, Briefings, & Reviewer’s Guides
