Part 1) Apple Events and Shredded White BookletsFrom Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: “The keynote is like a production. You have to have a special appreciation for it.” You probably never knew that an audience member fainted during one of Steve Jobs’s keynotes. Quickly and without a pause, Apple PR representatives quickly […]<img alt="" border="0" src="
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Part 1) Apple Events and Shredded White Booklets
