Why Apple needs Beats Music to keep its street cred<article>
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Apple isn’t shutting down
Beats Music, the streaming music service it snagged as part of its $3 billion deal to
acquire Beats Electronics, but it needs to do something with the Spotify rival.</p><p>
Reports of Beats Music’s imminent demise swirled around the Internet on Monday, but Apple quickly denied the rumors, telling the
New York Times
flatly: “This is not true.”
Re/code noted that Beats
Music will likely just lose its Beats branding and join the iTunes family.</p><p class="jumpTag"><a href="/article/2687101/why-apple-needs-beats-music-to-keep-its-street-cred.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Why Apple needs Beats Music to keep its street cred