Location is the new hashtag: Yik Yak aims to be the next Twitter<article>
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<strong>AUSTIN—</strong>Don’t think of Yik Yak as a run-of-the-mill anonymous app. The social network has already
conquered college campuses, and its founders are setting their sights higher: becoming the next Twitter.</p><p>
Yik Yak founders Tyler Droll and Brooks Buffington aren’t your typical social network CEOs. They live in Atlanta, generally avoid the press, and are focused more on getting the app into more college-aged hands than designing something pretty. Yik Yak was raked over the coals in its early days for being kind of hideous, but incredibly effective. That outsider perspective could be why Droll and Buffington don’t think twice about taking on Twitter.</p><p class="jumpTag"><a href="/article/2897478/location-is-the-new-hashtag-yik-yak-aims-to-be-the-next-twitter.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Location is the new hashtag: Yik Yak aims to be the next Twitter
