Could Apple become its own cellular carrier?<article>
<section class="page">
<p>
Google’s announcement earlier this month that
it would be launching its own cell phone service wasn’t perhaps a total shock—rumors that the company would enter the carrier market have been about for some time, and the Mountain View giant has already made inroads in home broadband with
Google Fiber.</p><p>
But that got me thinking: If Google can roll out its own cellular network, then what’s to stop Apple?</p><h2>The case for</h2>
<p>
I can think of
a few reasons that Apple would be tempted to launch its own mobile virtual network operator (MVNO), but the overriding one is philosophical. Apple’s a company that notoriously likes to control
everything related to its business. In its earliest days, that meant creating both hardware and software to form an integrated whole, but in recent years, that’s increasingly meant the whole shebang. A to Z. Soup to nuts. I mean, this is a company that hired
metallurgists for the Apple Watch, invested heavily in a (now mostly defunct) firm to make sapphire glass, and, of course, launched its own hugely successful retail stores in an era when that seemed like pure folly.</p><p class="jumpTag"><a href="/article/2919139/could-apple-become-its-own-cellular-carrier.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
Source:
Could Apple become its own cellular carrier?
