Apple gets more out of its R&D budget than rivals, despite spending less

Apple gets more out of its R&D budget than rivals, despite spending less

Over the last couple of years, Apple has doubled its spending on research and development to a reported $8.1 billion. Despite this, it still spends a smaller percentage of their revenue on R&D than competitors like Google and Facebook. Yet despite this, Apple gets more out of its spending, pushing its partners and suppliers to innovate in the hopes of becoming a part of Apple's lucrative business, in particular, the iPhone. From Bloomberg: The prospect of getting a new chip, screen, or camera flash inside a future iPhone helps Apple steer other companies' research. Apple sold more than 230 million iPhones last year and has committed to spending $29.5 billion in the next 12 months on components such as chips, screens, camera modules, and graphics processors, up from $24.5 billion last year. "Suppliers are racing with each other to get Apple's business, and part of the racing they are doing is spending more on R&D," Mudambi says. A significant portion of Apple's own R&am...<br clear='all'/>

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Source: Apple gets more out of its R&D budget than rivals, despite spending less