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Author Topic: Dr. Dre's show is all about driving Apple Music subscriptions  (Read 412 times)
HCK
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« on: February 18, 2016, 09:00:22 pm »

Dr. Dre's show is all about driving Apple Music subscriptions

Ready to make some TV so back on up, 'cause you know Dre's about to rip $#!+ up! A couple days ago it was reported that Dr. Dre would be starring in a new show for Apple — a show aimed at adults. That caused... Some confusion. Why would Apple kickstart its own shows with Dr. Dre, and with an adult-oriented show? Peter Kafka, writing for re/code, touched on the rationale: Apple has already been financing video content it uses to market Apple Music — "to extend Apple Music," in the words of an insider. And it's doing that with the Dre show. Full stop. Simply put, Apple isn't starting a streaming video service. The company is creating content it thinks will drive subscriptions to an existing service — Apple Music. Just like Game of Thrones drives subscriptions to HBO and Jessica Jones drives subscriptions to Netflix, Apple can use Dre to appeal to at least one market they want to attract — one that will subscribe just to see Dre being Dre. Maybe they'll also like all th...<br clear='all'/>

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