Apple at 40: Seeing promise in the ‘blossoming’ home computer market<article>
<section class="page">
<p>
When Apple launched the Apple II in 1977, it was still far from certain that consumers would want or need a home computer. While hobbyists were tinkering with computers they built and programmed themselves, Apple saw a need for something easier, and introduced the Apple II.</p><p>
This article, republished from the May 1, 1978, edition of Computerworld, sets the scene at the time and describes how a young Apple Computer was looking to the future. (DP was an industry term of the day for “data processing.”)</p><h2>Apple Vying for Share of Home DP Market</h2>
<p>
By a Computerworld Staff Writer</p><p>
CUPERTINO, Calif.—As soon as low-cost computers were available in configurations designed for use by consumers, with programming features and language that non-technicians could use, the personal computing market began to grow rapidly, according to Apple Computer, Inc., one of the firms vying for a share of that blossoming market.</p><p class="jumpTag"><a href="/article/3049921/macs/apple-at-40-seeing-promise-in-the-blossoming-home-computer-market.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
Source:
Apple at 40: Seeing promise in the ‘blossoming’ home computer market
