Apple’s iAd to Have 21 Percent of Mobile Advertising By Year’s End — At Google, Yahoo Expense
Although Apple’s mobile advertising platform iAd debuted in June with 0 percent of the market, the interactive ads found in apps for the iOS platform may soon have 21 percent marketshare, tied with Google’s mobile efforts. Apple’s gains are coming at the expense of Google and other more well-established online advertisers, suggests a new report. [...]
http://feedproxy.google.com/~r/cultofmac/bFow/~3/RpQPkg12f3A/60696
