Apple Music Introduces 'Up Next' Feature to Promote New ArtistsOn its
Apple Music Twitter account, Apple today announced a
new "Up Next" feature for Apple Music, which is designed to promote "Music's Next Generation," highlighting a new artists each month.
For April, Apple is partnering with singer and rapper 6LACK for a range of projects to promote his
latest album, FREE 6LACK.
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The new "Up Next"
Apple Music section in iTunes features a documentary that delves into 6LACK's upbringing, the Free 6LACK album, a live performance, an interview with Zane Lowe, and several Apple Music playlists.
Both Beats 1 DJ Zane Lowe and 6LACK will also be on the Late Late Show with James Corden on April 20, presumably to talk about the new project and 6LACK's work.
<center><blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">.
@zanelowe and
@6LACK will be on
@latelateshow with
@JKCorden tonight! Watch on
@CBS at 12:37AM ET/PT.
https://t.co/TrhFPh1sKI #UpNext pic.twitter.com/FZLE6MBM91</p>— Beats 1 (@Beats1)
April 20, 2017 <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></center>
Apple has done similar wide-ranging promotions for major album releases for well-known artists in the past, but its new Up Next feature gives the company a way to highlight and promote lesser-known artists in a major way.
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Apple Music Introduces 'Up Next' Feature to Promote New Artists
