6 key takeaways from Apple’s Q2 2017 earnings call<article>
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<p>On Tuesday Apple
announced its latest corporate earnings, a relatively flat quarter that still brought in $11 billion in profits. As always, if you look beyond the raw numbers on its reports and listen to its hour-long phone call with select Wall Street analysts, you can get some interesting perspective on where the company is going.</p><h2>Rumors suppress demand</h2>
<p>If there’s anything Apple likes less than discussing its future product plans, it’s probably
other people discussing its future product plans. Aside from a tossed-off joke on stage at a product launch, Apple rarely discusses rumors of what it’s working on. Which is why I was struck by Tim Cook’s response to a question by UBS’s Steve Milunovich about a recent survey from
451 Research that suggested a drop-off in intent from prospective iPhone buyers.</p><p class="jumpTag"><a href="/article/3193918/apple-phone/6-key-takeaways-from-apples-q2-2017-earnings-call.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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6 key takeaways from Apple’s Q2 2017 earnings call
