How Tech Could Help Creators Look Before They LeapThe folks who made
The Emoji Movie apparently were worried about its Rotten Tomatoes score -- it had earned a 0 percent rating at one point, based on a scattering of early reviews -- so they stopped critics from publishing further reviews until just before previews began running. The result was a great opening day, but attendance fell off sharply because, well, the movie sucked.
Source:
How Tech Could Help Creators Look Before They Leap
