iPhone X: Tremendous excitement, off-the-charts demandRogers reveals 'tremendous customer excitement for iPhone X' while Apple says 'customer demand is off the charts'.
I stayed up until 3 a.m. ET to preorder iPhone X, Apple's next-generation ultra-mobile, ultra-portable computing platform. I got in just as the Apple Store app spun back up and was able to secure an in-store pickup for launch day, November 3. Less than an hour later, shipping was already pushed out to 3-4 weeks. Less than two hours later, 5-6 weeks.
Demand was high, which isn't surprising given how much technology Apple is packing into iPhone X, including an edge-to-edge OLED display and TrueDepth camera system with Face ID, portrait mode selfies, face tracking for AR, and Animoji. And given just how hard it is to produce some of that technology at iPhone scale.
Absent numbers from Apple, it's impossible to gauge just how well iPhone X preorders went but there are a couple indicators we can look at.
Canadian carrier Rogers, as reported by Axios:
"We're seeing tre...
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iPhone X: Tremendous excitement, off-the-charts demand