Comment: I’ll believe in the Apple Car launch when the first customer takes delivery<div class="feat-image">
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<p>Yesterday saw the latest report of a planned Apple Car launch, this time saying it will happen in 2024. </p>
<p>This is, of course, just the latest installment in the long-running <a href="
https://9to5mac.com/guides/apple-car/" target="_blank" rel="noreferrer noopener">Apple Car[/url] saga that dates at least as far back as 2007. Phil Schiller said that <a href="
https://www.bloomberg.com/news/articles/2015-11-04/steve-jobs-considered-building-an-apple-car-in-2008" target="_blank" rel="noreferrer noopener">Apple execs discussed building a car[/url] even before the company released the first iPhone in 2007, and Tony Fadell recalls kicking the idea around with Steve Jobs in 2008.</p>
<p>The first tentative evidence of the company actively working on a car project came to light in 2015, when Apple began poaching Tesla engineers — though <a href="
https://9to5mac.com/2015/02/05/apple-tesla-poaching/" target="_blank" rel="noreferrer noopener">we noted at the time[/url] that this didn’t necessarily mean too much… </p>
<p> <a href="
https://9to5mac.com/2020/12/22/apple-car-launch-report/#more-686967" class="more-link">more…[/url]</p>
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Comment: I’ll believe in the Apple Car launch when the first customer takes delivery
