BMW CFO says he sleeps 'very peacefully' despite threat of Apple CarBMW is sleeping easy when it comes to Apple Car.
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BMW CFO Nicolas Peter says he sleeps "very peacefully" despite the threat of a potential Apple Car release.
The executive says that the company is confident it will maintain its market share with its own innovation.
BMW's CFO doesn't seem too concerned about an Apple Car making its way onto the streets.
In a new interview with Bloomberg, Chief Financial Officer Nicolas Peter was asked about reports that Apple may be a few years away from making its debut in the auto industry. The executive says that, rather than the bring stressed about the concept, he sleeps "very peacefully."
"I sleep very peacefully," Peter said when asked about Apple. "Competition is a wonderful thing -- it helps motivate the others. We're in a very strong position and we want to remain in a leading position of the industry."
The company seems to be quite confident in its ability to maintain and grow market share with its own elect...
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BMW CFO says he sleeps 'very peacefully' despite threat of Apple Car
