P&G helped test new tracking tech that skirts Apple's new privacy rulesU.S.-based Procter & Gamble helped test tech that goes against iOS 14 privacy rules.
What you need to know
Procter & Gamble helped test CAID, China's new ad tracking technology.
The technology aims to skirt Apple's new ATT privacy rules.
Apple says any app found to track users without their permission will be rejected.
Procter & Gamble, one of the largest advertising companies in the world, participated in testing a new ad tracking technology that aims to skirt Apple's new AppTrackingTransparency rules.
As reported by The Wall Street Journal (via 9to5Mac), the company helped test CAID, a new tracking technology developed in China.
Today's report from the Wall Street Journal elaborates on the IDFA "alternative" being developed in China. Most notably, the report says that Procter & Gamble participated in testing the technology. P&G is one of the world's largest advertisers, and is the "biggest Western company involved" with the Chinese IDFA alternative, th...
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P&G helped test new tracking tech that skirts Apple's new privacy rules
