iOS 14 privacy changes are an 'atomic bomb', says developer"People are going to have to reinvent how they do the job of marketing"
What you need to know
One App Store developer says upcoming iOS 14 changes will be an atomic bomb for advertising.
Tenko Games' Adam Jaffe expects mobile revenue to drop by 20% for one of his games.
He also says people will have to reinvent the job of marketing as a result.
One App Store developer says that upcoming privacy changes to iOS 14 will be an "atomic bomb" for the industry.
From Bloomberg:
Adam Jaffe's mobile game jostles daily with nearly a million others in Apple Inc.'s App Store to lure users -- and ideally some willing to spend real-world cash to boost their odds of victory.
Now the Tenko Games CEO's ability to entice those lucrative players is about to dwindle.
Jaffe apparently expects his $3.5 million in revenue from Underworld Football Manager to drop by up to 20%, describing the changes as an "atomic bomb":
"It's like an atomic bomb," said the Barcelona-based former profess...
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iOS 14 privacy changes are an 'atomic bomb', says developer
