iOS 14 tracking changes sees big ad spending drop, tumbling pricesUsers seem to be overwhelmingly choosing not to be tracked by apps.
What you need to know
Apple's iOS 14 App Tracking Transparency changes are having a big impact on ad spending.
One report says that ad prices have already dropped by 10%.
It could cost the industry billions if the trend continues.
A new report says that iOS 14 tracking changes could cost the advertising revenue billions if an early trend in spending decline continues.
From The Independent:
Apple's recent privacy crackdown has dealt a major blow to advertisers and app developers, with spending on ads dropping as users embrace the iPhone maker's anti-tracking features.
Advertising company Blis said that the cost of adverts had dropped by 11pc in cases where users had blocked companies from tracking their activity across different apps.
The report says the downturn has been "more pronounced" in some countries, apparently in the UK the average cost of adverts has fallen by 36%, saying a sustained decline "...
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iOS 14 tracking changes sees big ad spending drop, tumbling prices
