Opinion: Apple could have avoided the App Store mess by listening to Schiller in 2011<div class="feat-image">
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<p>Apple is currently busy trying to extricate itself from an <a href="
https://9to5mac.com/guides/app-store/" target="_blank" rel="noreferrer noopener">App Store[/url] mess. It’s <a href="
https://9to5mac.com/2021/06/22/tim-cook-speaker-pelosi-antitrust-calls/" target="_blank" rel="noreferrer noopener">making calls[/url], <a href="
https://9to5mac.com/2021/06/23/apple-letter-antitrust-concerns/" target="_blank" rel="noreferrer noopener">writing letters[/url], <a href="
https://9to5mac.com/2021/06/23/apple-publishes-new-user-guide-detailing-how-sideloading-and-third-party-app-stores-would-undermine-iphone-security/" target="_blank" rel="noreferrer noopener">publishing white papers[/url], and <a href="
https://9to5mac.com/2021/06/23/sideloading-pr-blitz/" target="_blank" rel="noreferrer noopener">conducting interviews[/url], all in an attempt to reverse the <a href="
https://9to5mac.com/guides/antitrust/" target="_blank" rel="noreferrer noopener">antitrust[/url] tide.</p>
<p>Some of the moves it is making frankly signal desperation, and it’s astonishing to me that the company missed an opportunity to enjoy a PR dream instead of its current defensive nightmare. </p>
<p>It’s not like Apple couldn’t see this coming – it had internal discussions about the issue a full decade ago …</p>
<p> <a href="
https://9to5mac.com/2021/06/23/app-store-mess/#more-732272" class="more-link">more…[/url]</p>
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Opinion: Apple could have avoided the App Store mess by listening to Schiller in 2011
