More than 100 brands have followed Apple’s example in ceasing ads on X<div class="feat-image">
</div><p>More than 100 brands have now ceased ads on <a href="
https://9to5mac.com/guides/twitter/" target="_blank" rel="noreferrer noopener">X[/url] over antisemitic content allowed to propagate on the social network. They are following the example of companies like <a href="
https://9to5mac.com/guides/aapl/" target="_blank" rel="noreferrer noopener">Apple[/url] and <a href="
https://9to5mac.com/guides/disney/" target="_blank" rel="noreferrer noopener">Disney[/url], which made the decision early last week.</p>
<p>X itself had estimated that the financial hit could be around $11M, but the company’s own internal documents reveal that the total loss could be as high as $75M … </p>
<a href="
https://9to5mac.com/2023/11/28/brands-ceasing-ads-on-x/#more-921163" data-post-id="921163" data-layer-pagetype="post" data-layer-postcategory="aapl,threads,twitter" data-layer-viewtype="unknown" class="more-link">moreâ
More than 100 brands have followed Apple’s example in ceasing ads on X
