Apple apologizes for controversial iPad Pro ad, scraps plans for TV campaign<div class="feat-image">
</div><p>Alongside the <a href="
https://9to5mac.com/2024/05/07/apple-announces-new-ipad-pro-oled-display-thinnest-apple-product-ever/" target="_blank" rel="noreferrer noopener">new ultra-thin iPad Pro this week[/url], Apple <a href="
https://9to5mac.com/2024/05/09/ipad-pro-ad-backwards/" target="_blank" rel="noreferrer noopener">debuted a new “Crush!” ad[/url] to promote the new hardware. The ad has been the subject of much criticism over the last two days, as we reported <a href="
https://9to5mac.com/2024/05/09/ipad-pro-ad-backwards/" target="_blank" rel="noreferrer noopener">on Thursday morning[/url]. </p>
<p>Apple has now responded to this criticism, <a href="
https://adage.com/article/digital-marketing-ad-tech-news/apple-apologizes-ipad-pro-crushed-ad-it-missed-mark/2559321" target="_blank" rel="noreferrer noopener">issuing a public apology[/url] to
Ad Age saying it “missed the mark with this video.” </p>
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https://9to5mac.com/2024/05/09/ipad-pro-crush-ad-apology/#more-948341" data-post-id="948341" data-layer-pagetype="post" data-layer-postcategory="aapl,ipad" data-layer-viewtype="unknown" class="more-link">more
Apple apologizes for controversial iPad Pro ad, scraps plans for TV campaign
