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Author Topic: Adobe exec described hidden pricing strategy as ‘a bit like heroin’  (Read 113 times)
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« on: July 31, 2024, 04:05:10 pm »

Adobe exec described hidden pricing strategy as ‘a bit like heroin’

<div class="feat-image"></div><p>An <a href="https://9to5mac.com/guides/adobe/" target="_blank" rel="noreferrer noopener">Adobe[/url] exec is quoted as describing its hidden pricing strategy as being “a bit like heroin.” The remark was revealed when the government released <a href="https://www.documentcloud.org/documents/24995347-govuscourtscand431152400?responsive=1&amp;title=1" target="_blank" rel="noreferrer noopener">its unredacted complaint[/url], which accuses the company of <a href="https://9to5mac.com/2024/06/17/us-doj-sues-adobe-for-trapping-users-in-subscriptions/" target="_blank" rel="noreferrer noopener">deliberately making it hard to cancel[/url] a Creative Cloud subscription.</p>



<p>The exec acknowledged customer anger at the way the company made its contractual terms hard to understand, but said that improving this would result in “taking a big business hit” …</p>



 <a data-layer-pagetype="post" data-layer-postcategory="adobe,apps,tech-industry" data-layer-viewtype="unknown" data-post-id="959990" href="https://9to5mac.com/2024/07/25/adobe-hidden-pricing-heroin/#more-959990" class="more-link">moreAdobe exec described hidden pricing strategy as ‘a bit like heroin’
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