Eddy Cue reveals the three reasons Apple won’t build a search engine<div class="feat-image">

</div><p>Apple and Google’s $20 billion deal, which sees Google serve as the default search engine on the iPhone, is under scrutiny. As we
reported this morning, the <a href="
https://9to5mac.com/2024/08/05/googles-20b-default-search-deal-with-apple-violates-antitrust-law-judge-rules/" target="_blank" rel="noreferrer noopener">United States DOJ is continuing its case[/url] against Google’s dominance in the search industry – and that lucrative Apple agreement is a focal point. </p>
<p>In a new court filing this week <a href="
https://fingfx.thomsonreuters.com/gfx/legaldocs/zgvoalybovd/apple%20declaration.pdf" target="_blank" rel="noreferrer noopener">spotted by
Reuters[/url], Eddy Cue, Apple’s Senior Vice President of Services, outlined why Apple itself would never develop its own search engine. </p>
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Eddy Cue reveals the three reasons Apple won’t build a search engine